TIPS WHEN RECOMMENDING YOUR BRANDS IN THE RFP

• Recommend brands from your portfolio that would make a solid foundation for a brand-new beverage program. Brands that can be expanded upon as the program grows

• Focus on customer demographic information that matches either a business traveler and/or resort guest profile

• Pricing relevance (using NAP) within a varietal/segment compared to competitive brands

• Clearly communicate your company’s priority brands/areas of focus – please please do not submit every brand in your book

• All items submitted for consideration must have national distribution

• Please do not submit any items that have the possibility of being discontinued in the next 2 years

• Please do not submit any items that have a history of out-of-stock or allocation issues

OPERATIONAL NOTES

• There will not be any live tastings, in-person or virtual, with suppliers. Samples will be specifically requested of you for follow-up tastings.

• You are encouraged to upload an informational deck/presentation on your brands for the Sonesta team’s personal review

• When completing your JotForm submissions, please upload relevant Sales sheets / product education sheets in the Form.

QUESTIONS?

All supplier inquiries will be answered within 1-2 business days of email.

Jeanette Rolla jeanette@imiagency.com

Larry McGinn  larry@imiagency.com